Saturday, January 27, 2007

Pushing Domain Names

Pushing domain names is a quick, cost-effective way to move domain names around to new owners. The concept of the domain push is so easy in fact many people don't believe it could be so simple, but guess what? It is.

99.9% of domain registrars allow their members to push domain names to one another for free and they also allow new members to sign up for free. Which eradicates the need for buyers and sellers to transfer domain names to one another which can be lengthy and full of problems.

So what is a domain name push ?

A domain name push is when the domain name owner push or places one of the domain names they own into another users account at the same registrar. So if Bob has bobsplace.com registered at godaddy.com and he sells it to John John can sign up at godaddy if he isn't already a member and have the domain pushed into his account by Bob. Domain pushes are instant so you will receive your domain and immediately be able to change any settings you wish.

There is no limit to the amount of domain name pushes a registrar allows and there is also no limit on the amount of registrars you can be registered at. I would recommend signing up to as many as you need to enable pushes of domains. If the point comes where you want to gather all the domain names in one place at least you will only be transferring between your accounts and will be in complete control of all aspects of the transfer.

How to Sell Domains High

Buy domains low, sell domains high – that is the basic principle at work for any profitable domain business. It’s the first thing you learn in capitalism 101, and there is no reason why you shouldn’t apply it to trading domain names. So let's look at how to sell a domain at the highest price possible. So you may be wondering how to sell domains? Well before you get dizzy and dreamy with the profits let me remind you that the dot-com era is over, and so is the massive gold rush. The resale market now has become considerably weaker. Back then, owning a decent domain was enough. You’d get inquiries sooner or later. Today, you have to sell actively by listing your domain names in as many as marketplaces as possible. Also make sure your WHOIS records are accurate and up to date. You never know who will be trying to contact you.

Before you get down to selling your domain actively, you’ll need to have some kind of indication on the price you are ready to accept. Even if you are not going to make your expectations public, it is important to know your reserve price. Many people ask me how to sell domains, without even knowing the price that they want to sell it at! If you are clueless on the price, you can employ the services of a valuator who will appraise your domain name. Many domain name after-markets and brokerage sites will provide you with appraisal services, usually at an additional fee. Next, you need to find out if you’d be selling your domain alone or utilizing the services of a broker.

If you decide to go it alone, there are a number of things you could do to sell the domain. Your returns will depend on what distance you are ready to run. First, you could rely on the WHOIS data, or better still make a small Webpage indicating that the domain is for sale. You could also go ahead and develop a full-fledged Website and a community on your domain – and then place an ad on the site saying the domain is for sale. This approach should be a preferred way if you decide to sell without middlemen. Because once you have a site with visitors, you are already attracting eyeballs. Secondly, you may land up on your competitors radar and he when they decide to buy you, they will also be buying your content, user database, readership and other intangible assets. A tastefully furnished house is more valuable than just empty space. The same rules apply on the Internet.

If you decide to go via the domain-selling broker route, make sure you register yourself at their sites, study the dynamics of the auction system. For example, auctions for good domains tend to heat up just a few days before they close, and of course prices and the audience of the auction sites will vary. A US citizen may not find much use of a .co.uk domain, but a UK-based citizen might. Bingo! You need to find a domain broker that is more popular in the UK, Sedo for example. Also many brokers take a staggered commission rate. The higher your domain sells for the higher the commission rate, which can get high as 20%. If you are confident of your domain and reserve price, you should probably prefer a broker who charges a fixed percentage.

Search Engines and Domain Selling: Domains for SEO

Early on, when search-engines were young, your domain name didn’t matter much. But today, the algorithms that search engines like Google, Yahoo and others use, factor the domain name as well. As a result, many businesses on the Internet end up booking more domains besides the name of their company. These domains are booked to give the main Website more visibility.

So how do you select domains that give you visibility on the Internet? The answer, like always, is simple: What are your users searching for? Say for example, you run a company called SendWishes (I wish for a sandwich – that is a bad play). And, you have your e-commerce Website at sendwishes.com. Now, make a guess, what can the company be offering to the users? The answer isn’t that obvious isn’t it? Of course, on further thought, we do get an idea that it has something to do with sending wishes in the form of e-greetings, gifts, flowers and chocolates even.

Well, let us assume the business is in this space. But think about the users that don’t know about SendWishes yet, they’d be searching for stuff with keywords that aren’t a part of the domain. That brings us to rule one:

Think about what your users are searching for, then, incorporate the keywords they use to search for products or services you offer right in the domain name.

You can try this for yourself. Try searching for a product or service you’d like to buy in the next few days, and see the results that come up on the search engine. But hey, but that doesn’t mean you buy a domain like greetings-gifts-flowers-chocolates.com. While you may get search hits, users are very likely to forget the domain. That brings us to rule two:

The domain should be as short, meaningful and memorable. Above all, it should describe the business or a part of the business.

Say, SendWishes has excellent partners in Italy, and they really specialize in delivering flowers in Italy. Using this fact to their advantage, SendWishes could use a domain like flowers2italy.com. Now think about the users who might be looking for sending flowers to Italy, what keywords would they use? See, you have most of the keywords in the domain. Similarly, you could also buy gifts2italy.com and so on. Domains bought for SEO purposes must necessarily describe your business and what you do.

Users come in all shapes and sizes, most of them might not be native English speakers, so you could book domains in other languages too. The idea is to be as close to the keywords that your user will give to the search engine. Some people even go to extent of booking domains with popular spelling mistakes and mistypes! Guess what page would gooogle.com, or uahoo.com open.

While that is all that goes for buying domains for SEO purposes, but you shouldn’t just stop here. Make sure the keywords you use in your SEO domains are sprinkled in your Website. This strategy is sure to get you higher rankings. If you stick with these rules, that 10-dollar-fee you spent on the SEO domain is sure to give you a steady stream of traffic for a year.

Friday, January 26, 2007

Tips on Domain Names

Domain names would be one of the first things you should do when you have an internet marketing business. A domain name is like a brand name, address or an identity to your website. It has to be unique, concise and memorable.

Good domain name is preferably memorable. One that is memorable would be those that you can remember even if you saw it once, many years ago. It is also understood that if your domain name is memorable, it would be more likely that users would type in the correct URL in their browser.

It also has to be unique, because, you would not want your users to confuse your domain name with that of another, especially if it were your competitors. So, be clear about how it would look and sound like. One point to note is that, there are many other domain names that end with the extensions, such as .net, .biz, .tk and so on, but the .com domain name is one that is prevalent in the internet. If, for any reason, that your domain name is one that ends with other extensions like .biz, make sure that you make it memorable by capitalizing the extension. For example, if you have an address like www.domainnames.net would want to make it more obvious by displaying your address as www.domainnames.NET. This way, users would be more likely to remember that it ended with .net instead of .com. Being memorable helps to bring more visitors.

When your business is progressing more aggressively, you may want to consider buying a domain name that is wrong as well. For example, your URL could be www.domainnames.com, however, some users may remember it as www.domainname.com, without the‘s’ at the end. You can then direct the users who typed the wrong URL to your website.

Your domain name should reflect what type of website that you have. No point having a website about cars but your domain name says something like www.goodseats.com. The further away a domain name is from whom you are or what you do, the more likely it is you won't have great success in marketing.

You can register for a domain name at www.GoDaddy.com. They have a good range of domain name extensions and you can use their smart search if you have difficulties in deciding what domain name is the most unique, concise and memorable.

Thursday, January 25, 2007

Domain Names and Hosting Companies

There is a way to have a site without sacrificing your first-born. Say goodbye to the company that is bleeding you dry and redo the site yourself. You may not be able to keep the same name and will have to think up another. Look at it this way.... you still have to pay the expensive hosting company for the domain name and for hosting (you may be under a contract), so why not create a site of your own and do your own coding?

Regarding one of my sites, the domain name costs me: $60 total to own the name for 5 years, plus the hosting service at $125 total for two yrs. Some hosting companies are cheaper. Others cost more. It depends on the services they offer.

One company has a service that allows me to see how many times each site is visited, where in the world the visitor lives (I've had people visit my sites from New York, Washington, Arizona, California, South America, the UK, France, Africa, India, the Ukraine, China, Canada and Australia, et al), the best day of the week (seems to be Wednesdays), the best hour of the day (seems to be 9 p.m.), the IP address of the person visiting, and the browser used by the visitor. Having stats like this is good for marketing purposes. Marketing is important, otherwise your site just sits out there in cyberspace.

There are many sites that allow you to advertise on them for free. Each site has its own requirements for doing so, like visiting them so many times each day, or allowing a link to their site to be placed on yours, though that's not always the case. You could start a new kind of site for your area... sort of a show room for others in your area and around the country. Let them advertise on your site for a fee, or at the very least you and all the others exchange links. Why should you pay others to advertise on their site when you can sell ad space on your site? You can do the same thing. Give a better rate.

If you're not that adept at making your own site, you could buy a website creator that takes you through the process step-by-step. Some go for just under $200. Others go for $400 or more. I use a company that charges a one-time fee of $197. I still use it but have progressed to the point where I can do it all myself if I want to... just no need to right now. The company allows me to make unlimited sites. Other companies are a bit more expensive. You might want to check with your present hosting company. They might offer you the use of a web site creator built right into their service. One important feature is that you need access to the control panel. The control panel is where you can add, delete, or make any changes you want to your site.

I'm endlessly busy teaching myself coding: HTML, CSS, JavaScript. This isn't mandatory, but you should know some coding if you want to create your own site.

Another advantage of using someone else's website creator program is that they have the FTP built in. FTP stands for "File Transfer Protocol". Whenever you download anything on the net, or even send an email, there has to be program somewhere that transfers the file in question. The program that does this is called a protocol. In short, it's called a FTP, or "File Transfer Protocol". All good hosting companies should have their own file transfer protocol. I have one with my hosting company, but I also bought my own. Having my own gives me more control. Some companies will charge you approx $300 to make the site for you. Others will charge you $1,000 or more! Or, you can learn how to do it yourself for "free". I put "free" in quotation marks as just how much you put into your site, whether it's time or money is entirely up to you.

The reason I said you may not be able to use the same name you have now is that once a name is taken, it's taken, and your present hosting company may have legal rights to the name. If you can't use your present name like xyz.com, then try x-y-z.com (yes, the hyphen makes it a completely different name). Also, using:

* .com
* .net
* .info, or
* .org

also makes it a completely different name, so: xyz.net, xyz.com, xyz.info, and xyz.org are all different names from each other and each is considered a different domain... as are:

* x-y-z.net
* x-y-z.com
* x-y-z.info, and
* x-y-z.org.

Also, don't discount using your own name like: john-b-goode-stuff.com, or johnbgoode-stuff.com, or johnbgoodestuff.com. The chances of there being another John B. Goode in the world are slim!!!


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