Register Your Domain Name - What Name? Not Sure? No Need To Rush
Some web site building companies suggest you register your name first, choose your template, and then start to build. But build what? It is important to well understand your site direction and content before you register your domain name. Spend time on brain storming your web site ideas, and choosing relevant and optimum keywords and you can use this information to find a name that suits your business well, but also helps you gain a better place in the search engine listings. If you have several words, like Ecommerce Site Builder, think about using hyphens to make it more readable, ex; ecommerce-site-builder.com.
Building traffic from the search engines is one of the most important components of site construction and design. Many would say THE most important. Having a domain name that includes a core component of your main site keyword helps the search engines clarify your site. You might also consider registering similar names and re-directing them to your site. An example might be e-commerce-site-builder.com. This just means that people finding your secondary names will be automatically directed to the main site. This covers a few more bases and protects you from other business' registering similar names to poach your customers. Maybe you could register some for those that mis-spell or make a typo as well. Often, your web site domain name registration is included in your ecommerce web site hosting fee. In any case, the cost is minimal.
Another reason not to rush ahead with excitement before you do your research is it can take up to six weeks to move your domain name. If you register your name with the first solution you find, and then do your site research which may also include a template design and a hosting solution, you may end up with a long wait before you can go online. Best to take it easy and do things in a logical order. Already registered with company ABC? No problem, but have your domain name transferred as soon as you decide on your web site hosting service. They will be able to do this for you, but it can often take some time. Don't forget until the last moment. It can be a major frustration!
Be sure to register your domain names as soon as you have decided on the best solutions though. You may be disheartened if you go back to register a name you were pondering, and find it registered two days later. It does happen! Who knows who is watching your searches? This is a nasty practice that is "not supposed to happen", and something difficult to prove if it does. Best to be decisive and happy.