Friday, August 24, 2007

What Is Domain Parking?

Domain Parking is a simple way to generate revenue from owning a domain name. That's right; you can make money (sometimes very easy money) just from owning a domain name. Domain name registrars also participate in domain parking. Domain parkers monetize type-in traffic (also known as direct navigation) by providing undeveloped web pages containing relevant advertising links (mostly with the same topic of the domain name). These advertising links are dynamic and can change with each page reload and also change based on the results that the visitor clicks on. This is referred to as monetized domain parking.

How does the domain owner make money off this you ask? The payout is determined by the number of links clicked on (this is called pay per click or PPC). The actual PPC is determined by how high advertisers are willing to pay for the keywords. Certain keywords like mortgage, debt consolidation, and loan offer very high PPC rates. A key thing to remember is that part of the revenue will be split with the Domain Parking Company that you park your domain with.

You might also have heard the term “one-click” and “two-click” ad implementation and were curious what they meant. A “one-click” implementation on a domain parking site, means there is no initial keyword to click on before being served ad links. A “two-click” implementation means that a user must click on a keyword to generate the ad links.

Another popular use of domain parking is to be a temporary placeholder for an existing web site. A domain owner might use this process to redirect its traffic to another web site. Also, domain parking is very popular for expired domains. A domain that used to be an established website, that has since expired will still maintain many of its established back links and even traffic. Therefore, there is a great deal of revenue to be made through domain parking. This is one of the reasons many expired domains are bought up quickly and often for large amounts. The traffic on these expired domains will be the highest initially, but will steadily drop off as the web page is removed from search engine indexes.

Thursday, August 23, 2007

Quick Domain Names - 4 First Steps to Advance in Domain Names

Domain names are important. These names are an additional factor which can lead a web site towards an online success. The domain names act as the names of the web sites. The actual location of a web site on the web is given in numeric strings. These strings may be really difficult for ordinary people to remember. Keeping this in view it was important that the internet scientists come up with a more user friendly idea. Domain names came into being as a result. You may not be able to remember the URL of a web site which contains digits, but you may remember a simple name of a web site which is of your interest. Domain names help the web sites a lot in their progress. A common domain name is something which people remember. If some one enters a keyword in the search bar while using some search engine, if the keyword matches with a domain name, the web site will appear on the first page of the results. This is the reason that all the web site owners are very much concerned about their domain names.

There are many ways of excelling at Domain name usage. You can take the following steps to select a good and well paying domain name for your web site:

1. First of all, you need to know the nature of your business in detail. The domain name needs to be related to it.

2. Be creative. Think of a unique name which is related to the nature of your work and s still unique and attractive.

3. Narrow down the options you have selected to few, and check these for availability. You can conduct a small survey to judge which of the domain names can be more successful.

4. Get your selected domain name registered.

Wednesday, August 22, 2007

Owning Your Personal Name Domain Name is a Must

It is imperative today for individuals to own their actual full name domain name for personal profile/ branding purposes. Today more and more companies are searching online before hiring a likely candidate.

Whether you are a aspiring executive, manager or politician or a established CEO, your name 'Mr. John Q. Not So Public' is extremely important. Imagine if a person with the same name as you were to commit a felony or some socially unacceptable act that ended up getting indexed on search engines under your name and then a potential client or recruiting firm Google's you to see that news/ information come up first! It happens.

Many of my clients both small and large will not even hire a management level candidate prior to Googling that person. Depending on what is found or not found will go along way to their hiring decision.

I was recently amazed at how many fortune 500 CEO's and executives did not own their domain names or even ascribed much importance to this. Well I can tell you the time of ignorance is coming to a end.

If you are Googled and you own your domain and actually have something there you will always come up first.

Whether you are an aspiring executive or a CEO on the verge of retirement your online profile will be there long after you.

For under $10.00 please take the 10 minutes to register your name (especially the .com) and any other important names to you.

Tuesday, August 21, 2007

Available Domain Names - How Much Are They Worth?

Location, location, location! In Today’s real estate market the more desirable a commodity is perceived, the higher the value. Well, the same is true of “virtual” property within the domain name space.

Of the one billion individuals worldwide who rely on the Internet as a means to acquire information, conduct transactions and communicate with others, a majority rely on search engines, such as Google and Yahoo, to find Web sites that will provide them with the information they are seeking. However, with that said, there are also those Internet users who choose to bypass the search engine technology at their fingertips, and instead, type what they are looking for directly into their Web browser; a phenomenon that has been coined by Internet marketers as Direct Navigation. Such “type-in” traffic is a key component in determining the value of that particular domain name.

So the million dollar question domainers must ask themselves prior to acquiring a new parcel of virtual property – How much to pay for the domain name in question? Well, in theory the answer is - the present value of all future revenue expected to be realized from owning the domain name. So, if one invests in a domain that generates $100 a month from pay-per-click ads over a five-year horizon, one might argue that they should pay $X, where $X is the amount they would need to invest, in the given market conditions, to yield a revenue stream of $100 per month for a total of 60-months (assuming at the end of the fifth year, they can resell the domain for exactly the amount they purchased the name for five years earlier).

Monday, August 20, 2007

The Best Ways to Earn Money with Domain Names

Domain names are the most important aspect in a business. They say that domain names will make you popular once people get familiar with you. This is how people will find your business. So if your domain name is easy to remember and short, the possibility is you would be able to get more sales and profit with your domain names.

But there are other ways on how to earn more with domain names. Does that tickle that productive mind of yours? You can be rich with domain names. In the past, people got overwhelm with this idea. There are some that bought several popular domain names. These are the public domain names. Actually, these are becoming public once the owners forgot to renew the name with the provider. If you bought a very popular name, then you have the great chance of selling it or a very high price. That is much true if that site has already a stable and productive traffic.

There are a lot of investors out there also that check on the availability of the domain names. They can resell these domain names. Some even lease the domain names so that they would earn extra.

You can also earn money with domain names by buying domain names that are generic. You can then sell this site to those companies that have the same industry with the domain names. They can actually advertise then on the site so that they would also get a lot of visitors to their site. The secret here is finding the right keywords so that you will really earn a lot of money. If you get the hung of domain name business, you are sure to became successful.