Saturday, September 22, 2007

Buying a Domain Name

There are many people on the online world who are investing on domain names as valuable properties. True, domain names buying can be a profitable venture but it also has its risks. Not all domain names may be as valuable and only a select few may become Internet jewels in the future. There are many instances that a domain name jewel can fetch as much as a million dollars in the domain name market. But such fortune may only be reserved for those who know the ins and outs of the domain name buying business.

For such Internet speculators, domain names can be treated as prime real estate properties. Along with the risks involved, the same real estate rule of buying low and selling high may apply in the domain names business. Some domain names can even be developed further, just like any other real estate property, in order to fetch a higher price in the future. And also just like real estate, domain names can be held for a time before the owner may decide to sell it, given the right circumstances.

But the first thing that any domain name buyer should know is how to spot a jewel from a probable junk domain name. One of the essentials that domain name buyers look for is the simplicity in terms of structure. One word domain names seem to be more likely to become a jewel of the lot in the domain name industry. It seems that such domain names are attractive simply because they are easy to remember as well as to type in the address bar.

In choosing a domain name, a prospective buyer must try to look how a domain name would fare out among online users. One thing to check out is how easily it can be recalled. This is very important since a shortened domain name will usually be easier to recall than a longer one. Try also to check out how a domain name would fit perfectly to a certain niche. A domain name that perfectly describes a certain subject area or industry would be preferred by most domain name buyers from a vague one. That would surely make any domain name an attractive property that would easily gain a lot of prospective buyers in the future.

Thursday, September 20, 2007

What is a Domain Name?

One of the most popular reasons to have a domain name is to have a personalized email, either for your business or for personal reasons. Choosing a domain name is an important part of the overall marketing process. As soon as a domain name is registered to a person or company, it's theirs to use exclusively as long as their fees are paid, whether it be monthly, quarterly or annually. When choosing the right domain name, remember it is your identity on the internet, making the right choice is an essential part of the process. It is important to choose wisely and if possible choose a name that is relevant to your business, you want a name that is easy to remember, short and if possible the name of your site. Once you begin this process you may find that your first choice of a domain name is not available. However you will be given several other name suggestions by the registration company, alternately find an expired or for sale domain name. A domain name is considerably easier to remember than a sequence of random numbers or letters, it is the text name corresponding to the IP address of a computer on the Internet. A domain name is a name that allows others on the Internet to find your web site easily. For example when a domain name is typed into a web browser, the name server associates that with the IP address and the correct web site opens in the web browser.

A domain name is a valuable corporate asset, it is important to protect domain registration. The worth of a domain name is high, and there is no limit to just how high its value could be and in today's climate a domain name is as important as your business license. One of the reasons for the high value of domain names relevant to a specific business, is that even without advertising or marketing, they attract clients seeking services and products who simply type in the generic name. Once your domain name is registered it then it needs to be hosted by a reputable hosting company. Domain name hosting means your domain is hosted on a secure server which allows you to use your chosen domain online, this then allows your website to appear on the Internet. A name server is a computer that tells where a domain name is located.

The web host is the most important part of any website because this is where you create and publish your pages, build order forms, add functionality and maintain your site. A fully developed website includes fresh, new content which gets your domain indexed in popular search engines.

There are a number of low-cost web services that will not only register your domain name, but also set up email and websites for you, complete with e-commerce capabilities.

Wednesday, September 19, 2007

Internet Home Business - What Is a Domain Name

A domain name is a name that identifies a computer on the net. This is the definition that we are concerned with as an online marketer. Technically domain name also implies many other relates meanings but we would not consider them for a while.

Hostname or web address are more common terms used for domain names. Domain names provide more rememberable names to stand in for numeric IP address. It is because of domain names that you are able to remember the names of websites which are actually represented by numbers.

(It is easier to remember someexample.com instead of 132.173.0.654.)

The flexibility of the domain name system allows multiple IP addresses to be assigned to a single domain name, or multiple domain names to be assigned to a single IP address.

Domain names are different from URLs. Let us take an example to differentiate between domain name and a universal resource locator

URL: http://yourdomain.com
Domain name: yourdomain.com

In this example the domain name has two parts yourdomain and .com. .com is called top level domain (TLD) and yourdomain would be called second level domain. Similarly if you make a further subdomain and name it somename then the address to that would become somename.yourdomain.com.

In such situations somename would be called third level domain. You can create any number of domains on a TLD without any restriction. Domains of third and higher levels are commonly called subdomains.

You must have seen many kinds of TLDs when surfing the web. .com is most commonly used top level domain. Others which are commonly used are .org, .biz, .net etc. There are many others TLDs which are permissible by ICANN (Internet Corporation for Assigned Names and Numbers.) which looks after the work of assignment of domain names and IP addresses.

Currently this list includes following TLDs-

* .aero: Reserved for the global aviation community. Sponsored by Societe Internationale de Telecommunications Aeronautiques SC (SITA)

* .asia: Reserved for the Pan-Asia and Asia Pacific region. sponsored by DotAsia Organisation

* .biz: Restricted to businesses, operated by NeuLevel

* .cat: Reserved for the Catalan linguistic and cultural community, sponsored by Fundació puntCat.

* .com : Operated by Verisign Global Registry Services

* .coop : Reserved for cooperatives. Sponsored by Dot Cooperation LLC.

* .info: Operated by Afilias Limited

* .jobs: Reserved for the human resource management community. Sponsored by EmployMedia LLC,operated by Afilias Limited

* .mobi: Reserved for consumers and providers of mobile products and services sponsored by mTLD Top Level Domain, Ltd.

* .museum : Restricted to museums and related persons. sponsored by the Museum Domain Management Association (MuseDoma)

* .name: Restricted to individuals. Operated by Global Name Registry.

* .net: Operated by Verisign Global Registry Services.

* .org: Operated by Public Interest Registry

* .pro: Restricted to licensed professionals. Operated by RegistryPro

* .travel: Reserved for entities whose primary area of activity is in the travel industry. Sponsored by Tralliance Corporation.

But that is not all. Apart from these TLDs which are called generic TLDs and are under direct control of ICANN, there are many country code TLDs or ccTLDs which are country or region specific. Thus .us is for USA and .uk is for UK.

Tuesday, September 18, 2007

What is a Domain and How Do You Choose a Domain Name?

A domain is an address that users use to locate your website in the Internet. In other words, domain is a set of characters that associates your internet resource with the server where it is located.

The first thing the users see before even entering your website is its domain name. "www(dot)example(dot)com" is a good example of a domain name.

How to choose domain name? Choosing a right domain name is an important and challenging task. Why? Because it depends on the domain name you have chosen whether it is easy for the users, or potential visitors of your website, to remember this unique name. Hence, the shorter and the easier to pronounce the domain name, the better. Unfortunately, most of short domain names are already occupied, but this does not mean that they don’t exist at all. Moreover, these days not only short names but also good sounding sounds’ combination are getting popular.

For example, the Beyond Interactive news agency could not register the name "www(dot)beyond(dot)com" because it was not appropriate for the purpose while "www(dot)beyondinteractive(dot)com" was too long, and the user would have difficulties typing it leading to mistakes when entering the address. And the company decided to go for www.gobeyond.com which fully accords with the customer servicing standards of the company. When buying a domain name, the www.bluefountainmedia.com, "Blue Fountain Media" - professional web design company follows certain logic. Below we have listed 10 important advices to follow when choosing a domain name.

1. Domain name should not be too long.

2. Domain name should be easy to remember and to pronounce (for example, you may need to read it out over telephone).

3. Don’t use digits in the domain name unless this is absolutely necessary.

4. Consider a number of domain options and choose the one that better suits you (for example: you can find suitable name in the .com, .net, .org., .info zones or vis ccTLD – Country Code Top Level Domains such as ".us", ".uk" or ".ca".

5. Be careful combining two or more words, because you can end up with an ambiguous meaning (for example: Pen Island – "www(dot)penisland(dot)com" – Penis Land)

6. Check if the resulting domain name sounds fine.

7. The registrar company you apply to for a domain name must be well reputed. Pay due attention when choosing one.

8. Show your domain name to friends and colleagues, seek their opinion and see how people perceive it.

9. Don’t plan anything with regard to a domain name that is available at this moment thinking you will be able to register it at any time. The name can be occupied by someone else in a minute’s time.

10. Don’t use intermediaries’ services to register your domain.

Sunday, September 16, 2007

Choosing & Buying the Right Domain Name

The value of choosing the right domain name cannot be overstated. First and foremost, when it comes to domain names, stay away from the silly, stupid, ridiculous or clever. Simplicity is the key. Keep your domain name simple, and make it something that can be easily remembered by your customers if they lose the link to your business website.

Also, take into consideration the fact that, while your domain name on Geocities or AOL may seem like the least expensive way to go, it doesn’t mean that it is the best way to go. It could actually get you dropped from certain search engines. There are some search engines that completely ignore domain addresses that reside on these ‘free’ or ‘cheap’ servers.

Even if your site is recognized and considered by search engines, a professional domain name that uses your primary company name or associated words greatly increase your chances of getting more attention and being considered as a stable business by your prospective customers.

Domain names are inexpensive, some go for as low as $1.99 and provided the domain name you choose is available, and has not already been used, there are many companies that can register the name for you.

You can increase your score on some search engines by simply using one of your keywords in your domain name. For instance, solderingsteel.com could be more effective as Electric-soldering-steel.com, if that domain name was available.

You could also choose to establish multiple domain names using specified keywords and then link your ‘doorway’, or non primary domain sites to your primary site. However, you will have to pay for each of the domain names and also the monthly hosting fees. There are companies that offer hosting for as low as $3.99/mo. It all depends on your needs as well as the type and size of your business and your competition.

Take into consideration that some search engines disregard ‘doorway’ sites. So to be on the safe side, put at least a page of relevant content on the doorway site with some useful information and then link it to your primary site. However, don’t design it as an empty page. The other reason being, you can have multiple email addresses that all contain your business name, and give your business a professional feel essential for success.